Our Story


Alium (lat. “different”) was founded on the belief that we all strive for something BIG. However, too often we lose ourselves in ordinary tasks and routines. We believe that anchoring your long-term ambitions to a unique product is crucial for progress.

Our goal is to change the way you think about your ambitions by offering exclusive modern timepieces. Our vision is to be your secret reminder for your biggest missions. We set out to inspire a community that shares a passion for unique timepieces and the Alium lifestyle. A community that supports and pushes each other across the globe to unlock their full potential.

Every day you wear an Alium watch you will go one step further.

That is our promise to you.

#BeUniqueBeAlium

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You can, you should, and if you’re brave enough to start, you will.

 – Stephen King